 |
 |
|
|
About us
|
|
|
|
- A leading Russian market research group, Business Analytica, has gained international acclaim as a supplier of reliable information on the Russian consumer market. Organized in 1992, the company has over the years set up an efficient system for gathering and processing information obtained through retail audits, as well as for analyzing consumer preferences and trends (identified by means of quantitative and qualitative surveys), which is fully adapted to specific Russian conditions, and provides its clientele with a wide range of highly professional services whenever all-round market research and analysis is required.
- Business Analytica has a staff of 350 professionals in retail audits, quantitative and qualitative consumer studies, as well as analysts, and programmers, together with a ramified network of field personnel posted throughout Russia and other CIS countries. Its resources and capabilities enable the company to sustain a panel of almost 20,000 retail outlets in over 800 Russian population localities, and to maintain and regularly update databases on sales, market shares, retail prices, and distribution patterns for dozens of product categories.
- The company’s clients and partners include dozens of major international and Russian producers and distributors of staple goods and services, who are provided with reports which give them a complete overview of current market conditions, including prices, sales, and consumer preferences for numerous product categories and thousands upon thousands of trademarks. This put them in a strong position to draw accurate conclusions about the evolving competitive environment and their own positions on the market.
- Key managers of Business Analytica are members of ESOMAR — the World Association of Opinion and Marketing Research Professionals (www.esomar.org). Business Analytica is also a member of the Market Researchers’ Association, organized by leading Russian research agencies.
|
|
|
|
 |
|
|
|
