To enable you to get a clear understanding of the markets of different product categories as well as about retail sector in Russia, Business Analytica can offer you some of its analytical industry surveys.
Analytical Report on the Russian Market of Ice Cream (2001-2004)
Last updated: 1 October 2004
Regularity of updates: twice a year
Format: printed version
In the last few years, characteristic of the output of ice cream in Russia was its low dynamics. This product traditionally remains a commodity the demand for which is highly seasonal. The absence of a new positioning of ice cream as an affordable everyday dessert is the main cause of a rather low level of per capita ice cream consumption. At the same time, the range of ice cream products has grown considerably wider and there have been substantial changes among ice cream manufacturers in the last few years. This holds out a hope of a growth in demand for ice cream.
In our country the drinks in focus are commonly called "cognac" though it is not quite correct from the point of view of the international classification.
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