Retail trade is the principal distribution channel for most staples, which is why the success of many companies hinges on a clear awareness of what happens to their products at PoS level. The answers can be obtained through trade research performed by Business Analytica.

Business Analytica offers the results of its census of retail trade and public catering outlets in 130 major Russian cities and over 70 cities in other CIS countries.

The markets only exist and develop thanks to consumers. The knowledge of consumer habits, product and brand preferences, and expectations is critical to successful marketing.

Business Analytica conduct for its clients various types of consumer surveys, including:

• Consumption patterns and habits (Usage & Attitude studies)
• Brand Health Tracking
• Concept / product testing
• Advertising copy testing
• Standard price research
• Anonymous Shopper methods
• And much, much more

The most serious marketing projects call for comprehensive solutions based both on objective information about the situation  a specific market segment, which can be obtained through retail audits, as well as on the knowledge of consumer habits, the psychological and functional aspects of consumption, etc., which can be gained by means of consumer surveys. Business Analytica boasts unique possibilities to provide its clients with solutions relying on its all-round knowledge of markets and consumers.

If you need any info about a particular product market, its size, structure, and key players, you can buy our segment-by-segment analytical market overviews.

Expert interviews, and interviews with specific groups of consumers, suppliers, and contractors make another contribution to the overall body of knowledge we can offer you about the market.